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Pepsi crafts #Pepcity, free Austin Mahone show

NEW YORK, NY - DECEMBER 13: Austin Mahone

NEW YORK, NY - DECEMBER 13: Austin Mahone performs onstage during Z100's Jingle Ball 2013, presented by Aeropostale, at Madison Square Garden on December 13, 2013 in New York City. (Photo by Theo Wargo/Getty Images for Clear Channel) (Credit: Getty Theo Wargo)

Get ready for #Pepcity.

PepsiCo is creating a 10,000 square-foot space in Bryant Park to celebrate the Super Bowl. And, yes, Mahomies, your man Austin Mahone will be part of it.

Mahone, the reigning best new artist from MTV’s Video Music Awards, will perform a free concert at #Pepcity on Jan. 29. The catch is that you need tickets to get in, and they will be available on a first-come, first-serve basis, starting at noon Friday at

On Jan. 30, Prince Royce will perform at the space. (Tickets available at noon Friday at And on Feb. 1, the great Ziggy Marley will close down #Pepcity with his concerts. (Tickets available at noon Friday at

There will also be other musical tributes at #Pepcity, as well as free food that showcases PepsiCo products created by famous chefs David Burke, Marc Forgione, and Michael Psilakis.

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