Grammys boost iTunes sales for Fun., Black Keys and Mumford and Sons
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It turns out Grammy viewers want to have some fun., just like Grammy voters.
The New York trio's album "Some Nights" leaped to No. 1 on iTunes Monday, nearly a year after its release, following the band's memorable Grammy performance of "Carry On" in a manufactured downpour and its wins for best new artist and song of the year for "We Are Young." "Carry On" also made a big move on the singles chart, reaching the Top 10.
Mumford and Sons, who won album of the year for "Babel," also saw a Grammy bump, landing at No. 2 on iTunes with the deluxe edition of the album and at No. 6 with the regular version. Best new artist nominees The Lumineers saw strong interest after their Grammy performance of "Ho Hey," which jumped to No. 1 on iTunes singles chart and helped push their eponymous album to No. 3 on the albums chart.
The Black Keys, who won three Grammys, saw a major jump on the Amazon.com charts, with sales of their single "Lonely Boy" rising 1,723 percent Monday. Sales of the duo's "El Camino" album, named best rock album, nearly quadrupled.
Of course, those jumps pale in comparison to last year's Grammy bump for Adele, who sold 730,000 copies of her "21" album in the week after her Grammy sweep.
Though TV ratings for the Grammys were the second-highest since 1993, reaching 28.1 million people and landing a 10.3 rating, they also didn't match last year's record-setting telecast, when nearly 40 million tuned in to see how the late Whitney Houston would be remembered on the broadcast.