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Madonna performs during the Bridgestone Super Bowl XLVI (Credit: Getty Images)

Madonna performs during the Bridgestone Super Bowl XLVI Halftime Show at Lucas Oil Stadium in Indianapolis. (Feb. 5, 2012)

Madonna as a megabrand

That Madonna has business savvy is hardly news, but what may surprise some is the fact that her marketing potential, as an international brand, seems stronger than ever. Her appearance at Super Bowl XLVI's halftime show and the Material Girl line, with her daughter Lola, is just the start of a very big year.

For the premiere of
(Credit: AP)

For the premiere of "W.E." in London, Madonna wore a black Jean-Paul Gaultier velvet gown and a Dolce & Gabbana lace cape. (Jan. 11, 2012)

This spring the Material Girl line, developed by
(Credit: Handout)

This spring the Material Girl line, developed by Madonna and her daughter Lola, plays up tropical fruit and floral prints, like this sweetheart floral print dress; $40 at select Macy's stores and macys.com.

The new Truth Or Dare by Madonna fragrance
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The new Truth Or Dare by Madonna fragrance will be a light floral layered, bottled in a retro white bottle with simple, clear logo--the letter "M" topped with a cross; available in April at select Macy's stores and macys.com.

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At the recent Golden Globes, Madonna took a
(Credit: Getty Images)

At the recent Golden Globes, Madonna took a bit of a risk with her choice of a Reem Acra gown. (Jan. 15, 2012)

Look for Navajo and other ethnic prints from
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Look for Navajo and other ethnic prints from Material Girl, like the Tribal Print cropped tee, $26; at Macy's stores and macys.com.

Fingers crossed for NYC native Kimberly Perry, who
(Credit: Handout)

Fingers crossed for NYC native Kimberly Perry, who is one of 10 finalists in Material Girl�s �Lucky Stars� Model Search. Perry was one of thousands of hopefuls who showed up at casting calls at Macy�s stores across the country this past fall. The winner�to be picked next month by Madonna, daughter Lola and MG spokesperson Kelly Osbourne�will get $5,000 and become the new face of MG�s spring ad campaign.

Madonna performs during her Blond Ambition tour in
(Credit: AP)

Madonna performs during her Blond Ambition tour in Wembly Stadium in London. (July 20, 1990)

Madonna performs onstage during her
(Credit: Getty Images)

Madonna performs onstage during her "Re-Invention" World Tour 2004 at The Great Western Forum. (May 26, 2004)

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Madonna performs on the first night of her
(Credit: Getty Images)

Madonna performs on the first night of her 'Confessions' World Tour at The Forum on May 21, 2006 in Los Angeles, Calif. (May 21, 2006)

Madonna performs at Wembley Stadium during the London
(Credit: Getty Images)

Madonna performs at Wembley Stadium during the London leg of her Sickly Sweet Tour in London, England. (Sept. 11, 2008)

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