The Paramount, fresh off celebrating its 500th show Tuesday night with Taking Back Sunday, is joining forces with TD Bank for a multiyear marketing partnership that the venue hopes will help bring bigger names to the Huntington performance space.
“This is a momentous day in the history of our venue,” the directors of The Paramount said in a statement. “We are excited to partner with such an important brand that shares our core values of being customer driven, convenient and focused on supporting local markets…along with a commitment to Long Island.”
The partnership hopes to generate more ticket sales and higher-profile artists to play at the venue, which Pollstar ranked as No. 12 among the world’s clubs last year in terms of the number of tickets sold. It also hopes to offer TD Bank customers the chance to interact with some of the artists who perform at The Paramount.
“We believe this relationship will enhance and elevate both the TD and Paramount brands and strengthen our relationship with our customers,” said TD Bank Regional President Chris Giamo in a statement. TD Bank is the sixth-largest bank in North America, serving more than 22 million customers.
Since opening in 2011, The Paramount has already featured Billy Joel, Don Henley, Ed Sheeran and Pitbull and appeared on VH1 and The CW’s singing competition “The Next.”