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Oscars' Box Office Bump
Photo credit: ABC/HANDOUT | Steve Martin, right, and Alec Baldwin will serve as co-hosts of the 82nd Academy Awards to be presented March 7, 2010, at the Kodak Theatre and televised live by the ABC Television Network.
On Sunday night, I'll be watching the Academy Awards along with the rest of America. I'm hoping to catch some fun moments, such as Mo'Nique sporting those now-famous hairy legs, Alec Baldwin squaring off with Steve Martin, and a few on-camera slip-ups!
However, I'm most curious to see which movie will get an "Oscar bump" after the awards show has come and gone. Have you ever noticed that Best Picture winners seem to do better at the box office after the Oscars? (See photos of Best Picture nominees)It makes total sense. The Oscars is a great place to promote a movie because everyone is tuning in. Last year, I had no interest in "Slumdog Millionaire" but after seeing it win a truckload of Oscars, I felt a strong urge to watch the movie. Plus, you have to admit the "Jai Ho" song from the "Slumdog" soundtrack was pretty catchy!
Hollywood.com has caught onto the "Oscar bump" and even has an interesting chart of past winners to illustrate it.
While you're in the mood for Oscars, take a look at Newsday's coverage of the big show at newsday.com/oscars.
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MORE: Complete guide to the Academy Awards
Photo: Alec Baldwin and Steve Martin are co-hosts for the Academy Awards (ABC photo)
