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Shark Week 2013 promises more special segments than ever before

A Great white shark breaching out of the

A Great white shark breaching out of the water in False Bay, South Africa. (Credit: Discovery Channel )

It seems to be all things Snuffy the Seal this Shark Week -- especially in the Discovery Channel's latest commerical. It shows a fake newscast where the washed-up seal was released into the water for his "triumphant return," which was interrupted by a great white. 

Shark Week 2013 begins Aug. 4 at 8 p.m. Historically, this week has never been good for seals. However, Discovery seems to be focusing quite a bit on Snuffy. The channel's Shark Week page includes Snuffy-related merchandise, videos and tweets about the little guy. This marketing technique seems to be a distraction from the fact that this year's event is going to be bigger than ever. 

This year, according to a Discovery press release, viewers will see "the most premiere hours ever featured in the 26-year-history of the event." The annual marathon will add three more shark specials than last year's, totaling 11 for 2013.

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Viewers can look forward to “Shark After Dark” talk show airing nightly, a first for the event, featuring surprise guests, experts, survivors and more. Then it’s a case of deja vu with “Return of Jaws,” chronicling great white activity in waters off Cape Cod. Rather than re-creations, "I Escaped Jaws" will combine shark survivors’ stories with actual attack footage (another first for the marathon). As expected, Discovery will pay homage to the most furious creatures with "Megalodon: The Monster Shark Lives," exploring if this 60-foot fish really is extinct. 

Fear not all of you Jaws-loving, shark-breaching watchers. The seal is not stealing the show. 

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