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Super Bowl 2013 commercials: Seth Rogen, Amy Poehler, Psy and more

Psy stars in Wonderful Pistachios' first Super Bowl

Psy stars in Wonderful Pistachios' first Super Bowl commercial. (Credit: Handout)

Super Bowl XLVII has come and gone, but the brand new commercials premiered during the game are here to stay -- at least for a little while.

The price for a time slot during the big game keeps rising every year along with our expectations of entertainment. So how much does it cost to amuse us during the breaks? The hefty price tag is $3.8 million for each 30-seconds to reach 111 million people.

Is it worth it? Maybe not. But Psy, Kate Upton, The Rock and Amy Poehler all had something to say about it, since they were among the big stars who made appearances in your living room on Super Bowl Sunday.

Check out all the most buzzed-about commercials right here.

Anheuser-Busch

Budweiser debuted its newest brew, Black Crown (rumored to have a higher alcohol content than the average beer), during the game. This ad for the beverage was one of the first to air soon after kick-off.

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As for the highly anticipated celebrity appearance (which remained a mystery until the first quarter), it was Stevie Wonder, who plays a witch doctor in this Bud Light spot.

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Zoe Saldana joined Wonder in another Voodoo version, aired later in the game.

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Also, the Clydesdale horses will be galloping across the screen once again this year, and their spot will introduce the newest foal, who was only 7 weeks old during filming.

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Audi of America (VW)
This year marks Audi's sixth consecutive entry as a Super Bowl advertiser. One 60-second spot aired in the first ad break after kickoff. Audi gave viewers three different options for its Super Bowl ad, and they voted for the version they wanted to like to see run during the game. Watch the winning commercial:

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Axe
Axe is a newcomer to the Super Bowl this year. And boy, are they making quite the introduction! We're used to their commercials being full of women hungering after men after just one spritz of body spray. But this commercial is out of this world. No, literally. Axe is giving a chance for one person to win a trip to space, part of a broader promotion for the new Axe Apollo brand that will offer winners 23 seats on a private space craft.

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Best Buy
Last year Best Buy used big-name celebrities like Ozzy Osbourne and Justin Bieber. Amy Poehler stars in this year's first-quarter ad, over which she “had a lot of creative control,” Best Buy SVP Scott Durchslag said.

Check out the extended version below, and be warned: Poehler has a LOT of questions.

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BlackBerry
BlackBerry debuted its new BlackBerry 10 operating system with a 30-second ad that is also the company's first commercial to air during a Super Bowl. Find out what the new BlackBerry 10 can't do:

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Cars.com
I'll admit, last year I was confused and pretty disturbed when a second head protruded out of some guy's neck and started singing. Yikes. But don't worry, none of that will be scaring your children from the room this year.

Cars.com released this teaser with a warning. Find out what it is:

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And the full second-quarter commercial:

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Century 21
The real estate company is coming back again this year with a 30-second ad set to air early in the third quarter. Last year we saw Donald Trump, Deion Sanders, and Apolo Ohno reppin' for the company. But they took a whole new approach this year – no celebrities. Let's see if this works in their favor.

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Chrysler
Remember last year when Clint Eastwood told you about America? Well, Oprah Winfrey teamed up with Jeep for this year's heart-tugging commercial, and she just may have one-upped him.

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Coca-Cola
The Super Bowl veteran bought three 30-second spots that aired throughout the game. A popular trend nowadays, the drink company gave consumers voting rights on the ad's outcome, so they could decide "Who gets the Coke." Spoiler alert: The showgirls beat out the badlanders and cowboys to win the Coke race, thanks to voters at home.

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Doritos
Doritos premiered my favorite commercial last year. Back for the seventh year in a row, the snack company asked again for fans to create their own Super Bowl ad in its “Crash the Super Bowl” contest. The creator of whichever spot ranks higher on the USA Today Ad Meter will get the chance to work with director Michael Bay on the next installment of “Transformers.”

The options have been whittled down to these five finalists:

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E-Trade
E-Trade returned during the third quarter with our favorite baby, who is back in the Super Bowl commercial line-up for his sixth year in a row. This time, he has a few suggestions for how customers can spend the dough they save with E-Trade.

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Ford's Lincoln
Lincoln bought its first-ever Super Bowl spot this year. It routinely avoids the Super Bowl, so its decision to jump into the game is somewhat surprising. The 60-second spot incorporates ideas solicited by Jimmy Fallon via Twitter.

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Fiat (Chrysler)
Supermodel Catrinel Menghia. Bikini. Scorpion. That's all you need to know.

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Gildan Activewear
A commercial break during the third quarter featured an ad from the only clothing company brave enough to jump into the competition. It's the familiar love story between a man and his favorite shirt and the lengths he'll go to get it back.

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Go Daddy
New year, new ad campaign. After years of making and producing its own ads, Go Daddy has apparently matured and is turning over a new leaf. No longer will we live in the days of naked women and bikini-clad race car drivers. The online company is taking a whole new approach with a commercial named “YourBigIdea. CO."

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Supermodel Bar Refaeli's make-out ad aired during the first quarter, and you can see the unrated extended cut that wasn't fit for TV right here:

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Hyundai
Watch the Super Bowl ad that aired before Sunday, plus four more aired during the game:

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"The Late Show with David Letterman"
David Letterman and Indianapolis Colts' quarterback Andrew Luck play pass in CBS' ad for "The Late Show."

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Kia
This year Kia will take us to a place far, far away. Popping up during the fourth quarter, “Space Babies” reveals a faraway planet known as “Babylandia.” Here, we follow puppies and baby pandas on their journey to Earth. It's clear the company is playing the cute card this year. Good call, Kia. If cute baby animals are wrong, I don't want to be right.

 

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M&M's
The first quarter brought back our favorite talking candy friends. Last year we met Ms. Brown. This year she's back and better than ever. Roy Benin, chief consumer officer of Mars Chocolate North America, said, “The introduction of Ms. Brown will be a tough act to follow, so we're planning to tap our colorful characters, as well as our irresistible chocolate to infuse some fun into the Super Bowl.”

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Here's the newest ad, aired between the first and second quarters, starring "Glee"'s Naya Rivera.

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Mercedes-Benz
The game was held in the Mercedes-Benz Superdome in New Orleans. But that's not enough. Mercedes-Benz REALLY wants to get their name out there.  Kate Upton, Usher  and Willem Dafoe teamed up for a spot in the fourth quarter. Here's a trailer of Upton doing what she does best, which brought its fair share of controversy days before the game.

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Got Milk?
Dwayne “The Rock” Johnson goes to any length to get his hands on some cow juice. 

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Oreo
Happy 100th Birthday, Oreo! The company that makes me eat an entire sleeve of cookies is celebrating the fact that, well, they make people eat an entire sleeve of cookies. And they've been doing it for a century! So why not celebrate with a $4 million commercial?

Just one question: Cookie or cream?

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Paramount
The second quarter of the game is about the time all that salsa and Buffalo wings start to kick in. Yikes. But sci-fi fans surely stayed glued to the tube to see spring's hottest upcoming movie releases. Here's a snippet.

 

Pepsi
What's the best way to distract mom and dad when they come home to find you throwing the craziest house party ever -- complete with a unicorn? Toss them a Pepsi Next, of course!

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Skechers
Last year, we all fell in love with Mr. Quiggly, the French bull dog and his adorable running shoes, but it turns out that the pup has been replaced with a cheetah in this year's spot.

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Taco Bell
Taco Bell joined the Super Bowl line up for the first time since 2010 with a 60-second spot. Here's a couple of trailers featuring the coolest grandpa fully “living mas.”

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Tide
Tide bought a 30-second spot to hit the airwaves during the third quarter of the game. The resulting "miracle stain" commercial is sure to get fans from both teams talking.

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Time Warner Cable
Time Warner Cable used AMC's favorite show, “The Walking Dead” cast members and zombies in their game day ad. Hilarity ensues.

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Toyota
“Big Bang Theory” fans will enjoy this one. One of its stars, Kaley Cuoco, made an appearance during the first quarter, as RAV4's "Wish Genie." "Kaley Cuoco isn't your average genie," the post-game show sponsor touts on its YouTube channel. "She's modern, smart and stylish, like the Toyota RAV4 she lives inside."

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Volkswagen
This year, the German company has promised their ads will officially be pooch-free.  But don't worry, you won't be disappointed. The first spot has already made headlines with some insisting a racist overtone. Take a look and see if you agree. The second ad brings all your favorite Internet memes together in one place. Interweb nerds unite!

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Wonderful Pistachios
Oppan Gangnam Style! Or should I say, “Get Crackin' Gangnam Style!” That's the song you'll have stuck in your head this week. Consider yourself warned.

YouTube sensation Psy starred in Wonderful Pistachios' first-ever Super Bowl commercial. “The Super Bowl is way too big for me,” Psy told USA Today. “I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad.” In the 30-second spot, Psy sings his famous song (with pistachio-themed lyrics) while dancing around in a green suit and of course, cracking nuts.

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