See a timeline of the entertainment-related action (most notably, Bruno Mars' and the Red Hot Chili Peppers' halftime show, and the commercials) as it all happened during the Super Bowl broadcast from MetLife Stadium in East Rutherford, N.J., while celebrities and fans reacted on social media.
Newsday's TV critic (Verne Gay, @vernejgay) also followed along, offering his take on the commercials that have everyone talking.
App and mobile readers: See updates via the link above, and read on for highlights. Desktop viewers can follow along below.
Budweiser's "Puppy Love" ad, pre-released online a few days before the game, proves itself just as cute when it airs during the last quarter.
Microsoft taking a page out of Apple's book with a heartfelt commercial showing just how cool technology can be -- especially when it comes to life-changing advancements in medicine. The anecdotes are just as amazing as they are "awww"-inducing.
Unhappy couple Peanut Butter and Chocolate go to couples' therapy, and end up in a threesome with Butterfinger, in an ad (of course) for Butterfinger. Just as weird as it sounds, but clever -- and not unfunny.
Sean "P. Diddy" Combs, Anna Paquin, Drake, the Robertsons of "Duck Dynasty" in a star-studded, but unmemorable, Time Warner Cable commercial.
Bruce Willis' #hugfest ad for Honda was incredibly awkward, but in the best way possible.
Jerry Seinfeld, Jason Alexander (and Newman!) in a commercial for ComediansInCarsGettingCoffee.com. Remember: Seinfeld himself confirmed this week that a reunion is in the works.
Arnold Schwarzenegger's Ping-Pong battle for Bud Light, plus the cute Cheerios kid (named Gracie, we now know) made early commercial appearances, but Radio Shack's '80s throwback may have been our favorite so far. (Though Ellen DeGeneres' living room dance party for Beats Music was pretty good, too.)
Headliner Bruno Mars opens the halftime show with a killer drum solo, followed by "Locked Out of Heaven," then "Treasure," two of his biggest hits. The Red Hot Chili Peppers then took over, for their song "Give It Away," as a shirtless Anthony Kiedis rocked out -- hard. (It didn't take long for fans on Twitter to remind us all that he is, somehow, 51 years old.) A touching tribute to members of the military played briefly, followed by Mars' "Just The Way You Are" to finish the set.
Eli Manning looking angry, watching from his suite. Brotherly love?
NFL Hall of Famer Joe Namath causes uproar from animal lovers on Twitter by wearing a fur coat on the field. PETA (@peta) reacts, of course.
Queen Latifah belted out "America the Beautiful" about 20 minutes before kickoff, during the pregame show.