The NFL's Super Bowl Boulevard is a football-themed experience filled with interactive stations for fans to get a taste of the big game in the days leading up to kickoff.
In addition, here are some other Super Bowl-related activities scheduled:
PARTIES & SPECIAL EVENTS
The ramp-up to the game is centered in Manhattan. On the grandest scale: Anheuser-Busch has commandeered an entire cruise ship docked on the Hudson River for its annual Bud Light Hotel, which will host invite-only nightly concerts and parties spilling over into the Intrepid Sea, Air & Space Museum Jan. 30-Feb. 2.
The 50 Yard Lounge & Jets House
When: Jan. 29-Feb. 2, 9 a.m.-3 a.m.
Where: One Penn Plaza next to Madison Square Garden
Reservations: Online at 50yardlounge.com
Tickets: One-day passes are $400; multiday packages also available.
This 15,000-square-foot tented and heated lounge features food from chefs such as Marc Forgione, Bill Telepan and Michael White, with guest appearances by former NFL players Joe Theismann, Doug Flutie and Cris Carter, and ESPN's Mike Golic and Mike Greenberg.
Among the venues is "Jets House,'' geared to season-ticket holders, team partners, fans and visitors. The per-day charge there starts at $100. Jets players will be available for meet-and-greet.
Legends for Charity Dinner
When: Jan. 30, 5-8:30 p.m.
Where: Grand Hyatt, 109 East 42nd St., Manhattan, 954-922-7013
This function honors former Giants star Michael Strahan, a finalist for the Hall of Fame voting (to be announced Feb. 1).
Men's Fitness and Shape Magazine Party
When: Jan. 31, 7-11:30 p.m.
Where: Cipriani, 110 E. 42nd St., Manhattan
Dinner party hosted by comedian Jeffrey Ross with performances by Mary J. Blige, John Legend and Marc Anthony.
Celebrity Bowling Classic
When: Feb. 1, noon (registration begins at 10 a.m.)
Where: Pier 60, Chelsea Piers, Manhattan, 201-489-0049
Admission: $750 to bowl; $200 spectators
Amateur bowlers will be paired with former NFL players and America's Wounded Warriors Project. Bowlers get a commemorative Super Bowl ball, pin and shirt -- spectators can also partake in a buffet of food and soft drinks.
DIRECTV Celebrity Beach Bowl
When: Feb. 1, 2 p.m. (doors open at 10 a.m.)
Where: Hudson River Park Pier 40, Manhattan
It's celebrities versus former NFL athletes for flag football on an indoor beach. Model Chrissy Teigen, actor Peter Facinelli and comedian Tracy Morgan take on Hall-of-Famers such as Joe Montana, Deion Sanders and Warren Moon. A performance from Paramore follows.
Taste of the NFL
When: Feb. 1, 7 p.m.
Where: Brooklyn Cruise Terminal, Pier 12, Brooklyn, 952-835-7621
The league's annual night-before-the-big-game tradition involves lots of food and wine samplings, while rubbing elbows with former NFL players.
Peter M. Gianotti also contributed to this report.