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'Today' finally scores a week's win over 'GMA'
That huge sigh of relief you may be inexplicably hearing can be traced directly to Rockefeller Plaza, where the "Today" show is undertaking a delirious, happy bacchanal at this very moment. OK, more like a "yeeHHAAAWWWW" than a "sigh" and more like "furiously writing a news release" than "partying," but they finally won a week over "Good Morning America," with an average of 6 million viewers, or 2.5 million over "GMA" (on Friday alone).
The win was expected of course -- the Olympics have a way of doing that -- but a win is a win is a win, and from "Today's" perspective, an especially important one given the fact that the show spent last week introducing Savannah Guthrie to the world almost as much as it did Michael Phelps.
The show's news release immodestly notes that based on Nielsen national fast program ratings for July 30-Aug. 3) NBC’s "Today" has "scored ratings gold" with live broadcasts from Olympic Park in London. On Friday, "Today" averaged 6.5 million total viewers, a whopping 2.4 million viewers (58 percent) ahead of "GMA," the relase said.
This is "Today's" "best single-day total viewer delivery since May 2, 2011, and biggest single-day advantage over "GMA" since Aug. 21, 2008 (Beijing Olympics), it said. Versus the previous Friday’s delivery (July 27), "Today" grew by more than 1.9 million viewers and six-tenths in rating among adults 25-54 (+691,000), the relase said.
Meanwhile....Robert Pattison on "GMA" next week....