NBC's shot at competing with Netflix and David Duchovny's return to network TV -- AKA "Aquarius" -- is now officially a success. The evidence: NBC just handed it a second season.
NBC programming chief Jennifer Salke said in a statement: " It's no secret that the way people watch television is evolving, so we took a unique approach to how we delivered 'Aquarius' and it's driven some record numbers for NBC Digital and helped us reach viewers who might have otherwise overlooked a great summer drama."
As you may know, NBC offered the entire first season on NBC.com (there is also a broadcast window). That was a risk, but also an experiment. Would people watch the series online? Would it dampen the broadcast performance?
Here's the press release answer: "Aquarius" delivered the most-watched first 24 hours for a summer series premiere ever on NBC.com and the NBC App. With the surge in viewership generated by "Aquarius," NBC Digital (NBC.com, the NBC app and Hulu) went on to log its biggest summer weekend ever. Through 28 days, it's the #2 most-viewed drama premiere ever on NBC.com and the NBC App, behind only "The Blacklist."
No ETA no when the new season will arrive, or whether a fullseason streaming online window will be available then.