Keegan-Michael Key and Jordan Peele are starring in what may the most unusual Super Bowl 50 promotion — for website builder Squarespace. They’ve created a couple of new characters for the occasion — Lee and Morris. Not sure who is who . . . guess that’s the fun of the whole thing or maybe it just doesn’t matter?

But here’s the twist: Via, the lads will call the entire game through their characters. And of course, there’s an ad — which was just released.

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What to say about Lee and Morris? Well, their game knowledge appears limited. They also have sartorial quirks.

They will remind you of some other characters — like Key’s Devon, or maybe a slightly toned down version of the “Valets.”

But they are amusing.

The line from the Squarespace release explaining this live streaming “event”:

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“They’ve [Key and Peele] pooled their resources together and set up a website on Squarespace for the live broadcast, with one massive oversight — they don’t have the rights to talk about the actual game. They decide to move forward with the plan anyway . . .”