The Spike television network is airing a competition this fall to award a fortified bunker to a family that believes the end of the world is near.
The network said recently that its six-episode series called "Last Family on Earth" will feature survivalists competing to show how tough and resourceful they are. The winner gets an underground bunker in an undisclosed location.
Sharon Levy, executive vice president of original programming at Spike, said the series doesn't necessarily coincide with the theory that the ancient Mayan civilization predicted the end of the world will arrive in December 2012.
Levy said polls show that many people believe that there will be some catastrophic event like an earthquake or epidemic that threatens civilization, and these are the people who will participate in the show.
"We don't think there's anything funny about that," Levy said. "We think it's a very interesting segment of the population that is very prepared, is highly intelligent. These are regular people. These are not people that you may think are living in a shelter in the middle of the woods. These could be your friends.
"We're taking it very seriously," she said. "We know they're taking it very seriously, and we think it's going to be incredibly riveting." Viewers will also learn useful information about survival skills, she said.
Winners will be selected by a panel of survival experts, with viewers given a say through social media. The families involved and the judges haven't been selected for the series, produced by reality TV maven Craig Piligian and Pilgrim Studios. Levy wouldn't say how much the bunker will cost.
Although only six episodes have been ordered, Levy said there's no reason that "Last Family on Earth" couldn't last several seasons if it's successful.
That will presume, of course, that the world doesn't end in December.