Content Preview
Newsday/Optimum Online® subscribers click here for full access
Not a Newsday or Optimum Online® subscriber? Click here
Making merry with Christmas TV specials
Christmas is the time of year when every TV channel gets into the same act.
Only different.
They all want to premiere holiday programming. But they all want their seasonal shows to be "on brand," as those crazy-competitive tube execs like to say. In fact, this is one swell opportunity for them to bring new viewers to their "brand" by luring them in with seasonal festivity. It's a ratings...
newsday.com is now available at no charge to Newsday and Optimum Online® subscribers. To continue reading, please log in or register now.
-
Already
registered on
newsday.com?
log in -
Already a subscriber
to Newsday or
Optimum Online®?
get access -
Not a Newsday
or Optimum Online®
subscriber?
click here
