NBC has ordered a reality show pilot from Maroon 5 frontman and "The Voice" coach Adam Levine, based on one of his band's music videos.
Deadline.com said Wednesday that Levine, 36, and "Wedding Crashers" director David Dobkin, 46, were teaming with production company Renegade 83 (Discovery's "Naked and Afraid") for an unscripted hourlong show inspired by the music video for "Sugar," which depicted Maroon 5 appearing at real-life weddings and performing as the wedding band. It was directed by Dobkin.
The as-yet-untitled program, Deadline said, would feature fans of various stars being similarly surprised when the star appears at some personal event. One example the website gave is an Emmy-winning actor crashing a bachelorette party.
Levine and manager Jordan Feldstein's 222 Productions have a first-right-of-refusal contract with NBC stretching back to at least 2011, when the network announced Levine was developing a comedy. That project, a sitcom created by the singer and his writer-producer friend Gene Hong about a karaoke bar, never went to pilot. Two years later, another project, a semiautobiographical sitcom based on their friendship, never came to fruition.
In September 2014, NBC ordered a pilot script for another semiautobiographical sitcom, "Kids In America," about a teenage aspiring rock musician in the 1990s. That same year, Levine's 222 Productions joined Boardwalk Entertainment Group and Sony Pictures Television to produce the 10-part NBC miniseries "The 1970s," a fictional chronicle of that decade's music industry. Last month, NBC announced it had dropped the project, which had not yet gone into production.