THE SHOW "The Face"

WHEN | WHERE Premieres Tuesday night at 9 on Oxygen

WHAT IT'S ABOUT Think "America's Next Top Model" meets "The Voice," sans the spinning chairs, as three of fashion's best-known bombshells: Naomi Campbell (who produced the seven-episode series), Karolina Kurkova and Coco Rocha, each mentor a team of model wannabes, one of whom will become the newest face of beauty retailer Ulta. Along the way, competitors win perks (oooh, a $5,000 shopping spree at Top Shop), and wide exposure in publications such as W Magazine. "ANTM" expat/renowned photographer Nigel Barker is the easy-on-the eyes expert host of this fashion reality-show competition, and episodes are peppered with appearances by top industry insiders such as the famous model-agent Bethann Hardison and legendary photographer Patrick Demarchelier, along with interesting celeb cameos from folks such as New York Knicks' fashionista Amar'e Stoudemire.

MY SAY Wow. There's a real deal quality to this gig, as in, it's not a bit hokey, as are many reality show competitions. Unlike "ANTM," the coaches don't judge. Instead, they leave that to industry experts who are authentic: smart, tough and unemotional. While the scenes are beautifully shot in NYC, you are most riveted by the drop-dead G-O-R-G-E-O-U-S faces of the Campbell, Kurkova and Rocha troika, leading you to ponder -- do any of the contestants come close to having "it" -- which is, of course, at the heart of the competition.

The challenges are a fashion lover's dream, among them a quick-fire "Who wore it better?" contest, pitting two of the girls side-by-side in the same clothes while making them choose their own accessories to achieve a particular vibe. You'll feel the power of a Lucite bracelet.

As for Miss Thing (that would be Campbell, a well-known hothead), well you're waiting for her to explode, and, based on an early episode -- trust us -- it's going to happen.

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BOTTOM LINE Fashion lovers will truly enjoy this yummy sartorial feast.