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'The Following' is ratings gold for Fox
Fox has finally, I think we can add the word at this point, what appears to be a new drama hit: “The Following.” Ratings are in, and in the one area that is scrutinized so very closely, it got a 3.1 among adults 18-49, which per Fox, is the second-highest new drama debut for any network this season; tied with “Elementary,” though still behind “Revolution.” In fact, Fox has since adjusted the number upward, to a 3.2.
Total viewers: 10.4 million, which beat last seasons also-highly-promoted “Alcatraz” and ”Terra Nova.”
Will these numbers hold next week? Who knows, but clearly a few things worked for “Following”:
1.) A highly promotable star in Kevin Bacon
2.) Fox's extremely aggressive marketing on its behalf (booths in New York streets; billboards everywhere; Internet ads also everywhere.
3.) The prospect of extreme violence. That's right -- don't ever short-sell that aspect. The rubbernecks out in the viewing audience often go for that sort of thing.
Did I like the show? Not particularly. But it does at least get a little more absorbing in future episodes. It's just too damn grim, gruesome and -- worst of all -- shallow. But TV is a democracy sometimes, and the people have spoken -- and what they're saying is, ”this could work for Fox.”