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M&M's 'It's that kinda party' tops grad school review

M&M's new character, Ms. Brown, made her debut

M&M's new character, Ms. Brown, made her debut during a commercial televised during the 2012 Super Bowl. (Jan. 31, 2012) (Credit: AP)

Another contest winner: M&M's "It's THAT Kinda Party" came out on top of the Kellogg grad school student-led review of the ads. This is sort of a prestigious contest, if you will -- conducted by a major Midwest business grad school, affiliated with Northwestern. It was the eighth  Kellogg School Super Bowl Advertising Review. Students base their picks on how effective the ad is from a marketing standpoint. It made my top ten too.

 Per the release:

M&M’S earned top marks for its playful “It’s That Kind of Party” ad, winning the eighth annual Kellogg School Super Bowl Advertising Review. Other top-ranked advertisers for 2012 include Skechers and Dannon, while Go Daddy, Cadillac and Hulu ranked at the bottom of the perennial review.

 Hey! Let's watch again, shall we?

Tags: m&m's , it's that kind of party , kellogg graduate school , northwestern university , Super Bowl , Super Bowl advertising

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