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web sightings: Friends can let each other see films at no cost

SITE Lendaround.com

DESCRIPTION A DVD-sharing network

TARGET AUDIENCE Movie fans who don't want to pay

BOTTOM LINE Netflix meets Facebook

When times are tough, Americans still escape to the cinema - $1 billion in tickets were sold in January alone, according to estimates from Media by Numbers.

But entertainment still falls under discretionary spending. And if tumbling...

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