Sure it's only July, but it's not too late to start thinking about back-to-school shopping. To help make the transition a bit easier, Toys R Us is offering something for free.

With every backpack purchase in-store or online, you'll receive a free lunch tote. Simply spend $12.99 or more on a backpack of your choice and the store will throw in a lunch bag (a value up to $9.99).

advertisement | advertise on newsday

This year, your kids' favorite movies are the stars down the backpack aisle, from "Star Wars" and "Jurassic World" to "Minions," "Frozen," "Avengers" and more. Shopkins, "Paw Patrol," "Monster High" and Super Mario are also featured, as well as many trendy, non-character bags and totes.

The Toys R Us promotion is running through Aug. 29. For more information, visit