Hatchimals aren’t the only impossible-to-find holiday toy this season — the NES Classic Edition video game player has also been so in demand that when Urban Outfitters released limited inventory online Tuesday morning, the retailer sold out within minutes, according to the company.

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Nintendo says it is trying to keep up with demand. “There will be a steady flow of additional systems through the holiday shopping season and into the new year,” the company said in a statement. “Please contact your local retailers to check product availability.”

A selection of participating retailers can be found at nintendo.com/nes-classic