Stop & Shop has launched a Free Fruit for Kids program in all of its stores, offering a free piece of fruit to kids ages 10 and younger while their parents or caregivers shop.

In-store signage and produce displays will direct customers to the free fruit that is available. Bananas will be offered to start and, later this fall, mandarin oranges.

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“We hope to help shape healthier habits in our tiniest of customers by offering a convenient and naturally sweet snack to enjoy as they shop with their parents,” Julie Hersey, nutritionist for Stop & Shop, said in a news release.

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