"Beauty is not just about the way you look but how you feel inside," says Cindy Crawford, and you'll be feeling good if you grab something fun from QVC's "Beauty With Benefits" charity broadcast, such as Shiseido Benefiance daytime moisturizer, about $55.

Crawford, whose brother died of leukemia, is promoting the event, the third annual QVC partnership with Cosmetic Executive Women. This year, 30-plus prestige beauty brands donated items, such as an elegant Links of London Heart Shaped Compact Mirror, about $60.

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Every purchase helps -- 80 percent of proceeds benefits Cancer and Careers, a program supporting men and women juggling work and cancer. Join the fight hands-on, then moisturize yours with Josie Maran Argan Oil Hand Cream and Nail Wipes, about $30.

Or give your eyes added drama with bareMinerals Lasting Line Long-Wearing Eyeliner Trio, about $32. For glamour and a good cause, tune into the two-hour airing on QVC Wednesday at 10 p.m. (or visit qvc.com).