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Michael Kors new beauty line; $18 to $95 (Credit: Handout)

Michael Kors new beauty line; $18 to $95 at Macy's, Michael Kors shops, macys.com and michaelkors.com.

4 new beauty lines from top designers

You can toss out all those old notions about beauty being in the eye of the beholder. It's in the eye of top fashion designers these days, particularly in the past few weeks, when heads of four fashion labels launched major beauty collections.
The brands? Marc Jacobs, Michael Kors, Jason Wu and Katie Holmes (remember, when she's not acting or divorcing Tom Cruise, she's co-helming the Holmes & Yang brand).

Fashion designer Marc Jacobs, here at the Marc
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Fashion designer Marc Jacobs, here at the Marc By Marc Jacobs fashion show during Mercedes-Benz Fashion Week in Manhattan, has launched a new beauty line. (Sept. 10, 2013)

Marc Jacobs Beauty Style Eye-Con No. 3 Plush
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Marc Jacobs Beauty Style Eye-Con No. 3 Plush Shadow in The Punk; $42 at Sephora, select Marc Jacobs stores, sephora.com and marcjacobsbeauty.com.

Marc Jacobs Beauty Lash Lifter Gel Volume Mascara
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Marc Jacobs Beauty Lash Lifter Gel Volume Mascara in Blacquer; $26 at Sephora, select Marc Jacobs stores, sephora.com and marcjacobsbeauty.com.

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Marc Jacobs Beauty Enarmored Hi-Shine Lacquer in Lux;
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Marc Jacobs Beauty Enarmored Hi-Shine Lacquer in Lux; $18 at Sephora, select Marc Jacobs stores, sephora.com and marcjacobsbeauty.com.

Marc Jacobs Beauty LoveMarc Lip Gel in Saboteur;
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Marc Jacobs Beauty LoveMarc Lip Gel in Saboteur; $30 at Sephora, select Marc Jacobs stores, sephora.com and marcjacobsbeauty.com.

Bobbi Brown and Katie Holmes have collaborated on
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Bobbi Brown and Katie Holmes have collaborated on a new beauty line, launched this month.

The Bobbi & Katie Brush Set features a
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The Bobbi & Katie Brush Set features a chocolate brown zip-up case containing four brushes--for face, eye shadows and eye liner; $65 at Bobbi Brown counters and bobbibrowncosmetics.com.

The Bobbi & Katie Palette is an all-in-one
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The Bobbi & Katie Palette is an all-in-one arsenal of shades for eyes, cheeks and lips, with eight shadows (from pink chiffon to black cocoa), two pot rouges (pink and raspberry hues) and a sweet mini eye pencil; $68 at Bobbi Brown counters and bobbibrowncosmetics.com.

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The Bobbi & Katie Palette is designed to
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The Bobbi & Katie Palette is designed to look like a sleek book, inspired by one of Katie Holmes' fave old journals; $68 at Bobbi Brown counters and bobbibrowncosmetics.com.

Fashion designer Jason Wu, here at a cocktail
(Credit: Andrew Fitzsimons/PatrickMcMullan.com)

Fashion designer Jason Wu, here at a cocktail party to celebrate his latest Mercedes-Benz Fashion Week collection at Manhattan's Electric Room, has something else to celebrate-- a new beauty line. (Sept. 6, 2013)

Jason Wu for Lancome Collection; $18 to $51
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Jason Wu for Lancome Collection; $18 to $51 at Nordstrom, Bergdorf Goodman and Nordstrom.com.

Jason Wu for Lancome ColorDesign 5-Pan Palette in
(Credit: Handout)

Jason Wu for Lancome ColorDesign 5-Pan Palette in Violet Streak; $51 at Nordstrom, Bergdorf Goodman and Nordstrom.com.

Long Island-bred fashion designer Michael Kors, here at
(Credit: AP)

Long Island-bred fashion designer Michael Kors, here at his Mercedes-Benz Fashion Week show in Manhattan, has produced his first beauty line. (Sept. 11, 2013)

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Michael Kors powder brush, $45 at Macy's, Michael
(Credit: Handout)

Michael Kors powder brush, $45 at Macy's, Michael Kors shops, macys.com and michaelkors.com.

Michael Kors lipstick in Bombshell; $24 at Macy's,
(Credit: Handout)

Michael Kors lipstick in Bombshell; $24 at Macy's, Michael Kors shops, macys.com and michaelkors.com.

Michael Kors new beauty line; $18 to $95
(Credit: Handout)

Michael Kors new beauty line; $18 to $95 at Macy's, Michael Kors shops, macys.com and michaelkors.com.

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