Blow-dry bars pop up across Long Island
Women know the perks of a good hair day--but they also know the frustration of losing a battle with the blow dryer.
"Your hair is the first thing people notice when you walk into a room," says celebrity hairstylist Julien Farel, who has tamed the manes of powerful women like Ivanka Trump, Nicole Kidman and Maria Sharapova. "If your hair looks good, you feel good... and those around you will notice."
Farel started offering professional blow dry services at JF Express to draw busy working women into his Fifth Avenue salon, which was at the forefront of a movement that'a spawned fast, affordable hair spots like Drybar and Rachel Zoe's DreamDry all over Manhattan.
And the winds are blowing east, with six blowout bars now open on Long Island and even more in the works. Some offer makeup applications and extensions, but none so much as utter the words cut or color.
Long Island's first blow dry bar opened nearly two years ago at Beauty Bar in Manhasset, staffed by stylists from nearby nuBest. But in recent months, they've been popping up regularly.
Blo, popular in Manhattan and nationally, opened its first Long Island location last week in Greenvale. Aire Blow Dry Bar opened it's first spot in October and is planning another at the Walt Whitman Shops in Huntington Station for late November, with 10 more on the Island by the end of 2014.
Women seem to have taken to the concept (so don't expect you can just walk in, best to make an appointment).
"Just like they get their nails done, we have a lot of women with hard-to-manage hair coming in twice a week for a blowout before work or while their kids are at school," says Debbie LaVecchia, who opened Blowout22 in Kings Park in June. "They walk out of here ready to conquer the world." -- Nina Ruggiero