Easy anti-sweat solutions for summer
Dry Idea antiperspirant is celebrating a moment -- 30 years ago it launched a phrase that became one of the most recognized ad slogans in history, right up there with "Where's the Beef?" We're talking, "Never let 'em see you sweat," uttered by folks like (then-fledgling) designer Donna Karan and glam gal Lauren Hutton in a series of TV commercials.
Times have changed, but it's still good advice. And this summer you'll find it easier than ever to look cool when it's hot, thanks to some new warm-weather gear that's high tech for high temps.
Take SmartWeave, a British dress shirt brand looking to woo American consumers (both male and female) this summer. It's "not just about moisture-wicking," says co-founder Bradley Rose. Clothes that wick merely absorb moisture and flush it to the outside of fabric (comfy enough for workouts but not so hot if you're giving a boardroom presentation).
SmartWeave's cotton weave directs moisture away from the body -- and away from the outside of the shirt -- spreading it out into a middle layer of fabric so thin you can't feel it, or see it.
Or there's The Thompson Tee, an undershirt promising sweat-proof technology where you need it most -- the armpits.
"Many people who deal with excessive underarm sweat do so in silence," notes founder Billy Thompson.
No longer. Whether you need to raise your arm in class, or ride your bike to work, you've got options. Here are some to try.