Critically acclaimed husband-wife designers Swaim and Christina Hutson were brought in to revive Generra.

In their first collection, they turned to Snow White for inspiration (really), pairing fun neon minis with chunky knits, and creating watercolory prints in royal, violet, “hot hot pink.” But, oh, the glare of all that “hot hot.”

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Next time, guys, shoot for “warm, warm.”

PHOTOS: Celebrities at Fashion Week 2010