Supermodel turned jewelry designer Molly Sims, left,  is branching out, adding to her popular Grayce collection (sold on HSN) with a slightly pricier line known as Grayce by Molly Sims the Collection. 

Sims, who once graced everything from Sports Illustrated Swimsuit issue covers to Cover Girl cosmetics packages, says the new line, launching March 23 at Henri Bendel in Manhattan, is inspired by “effortless style icons” like Jackie Kennedy, Audrey Hepburn and Brigitte Bardot.

According to Sims’ blog, the line was named Grayce because her mother was always telling her to “be graceful and grateful.”

Graceful also describes many of the pieces--fringed crystal earrings in virbrant colors, a gorgeous multi-strand gold-toned necklace. It’s all bold and colorful and fun--and not badly priced at $75 to $250.

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The jewelry will debut in one of Bendel’s Fifth Avenue windows -- after April 5, you can see it at

Some of the pieces from the Grayce line of Molly Sims the Collection. (Undated, Handout)