Never one to sit back on his heels when it comes to important social issues, Kenneth Cole is selling a custom Tshirt from which 100 percent of the net profits will be donated to Awearness, The Kenneth Cole Foundation, to support clean up efforts in the Gulf. 

The T-shirts, which buyers can customize, will be sold exclusively through Kennethcole.com/facebook and folks who visit the site can mix-and-match 12 slogans, 14 colors and different graphic designs to create their own special shirts. 

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Clever slogans -- also known as  “Kennethisms” – include “We Can All Clean Up Well,” and “I Clean Up Well.”  The shirts retail for $35.

And speaking of cleaning up well, 50  percent of the proceeds from sales of the high-quality body cleansing gels and shampoos from Anthony Logistics for Men, will go to the Tri-State Bird Rescue and Research Organizations to support  rescue efforts in the Gulf.  

For your own clean up, try the fresh Everyday Shampoo with peppermint, lavender, and chamomile.  It’s $16 at Nordstrom, Sephora, Beauty.com and Anthony.com.