Celebrity fragrances are the way of the world these days, and Kimora Lee Simmons is no stranger to the category.  This month she adds the new scent, Baby Phat Dare Me to her fragrance family, which already includes “Fabulosity,” and  “Goddess.”

Touted as a luminous floriental fragrance, top notes include magnolia and coconut, with mid notes of Southern honeysuckle and African white milkwood, and bottom notes of musk and sandalwood. 

The scent, produced by Coty, is geared towards a younger market --women ages 16 to 24. 

 “I wanted to create a fragrance that makes women feel like they can conquer anything their hearts desire.  To me, Dare Me is the absolute essence of girl power, Simmons says in a statement.  "I went from being a shy teenager to the woman I am today by daring to be bold, fearless and comfortable in my own skin.”

  And speaking of skin, she flaunts a fair amount in ads hyping the new product in which she wears hot pants, a ruffled top that bares her tummy.  Daring, indeed.

Also joining the fragrance fray for the first time is Black Eyed Pea’s Fergie, whose new scent Outspoken by Fergie, (an Avon product) will be introduced this fall. 

She too, aims to arm her customers with confidence.“I wanted it to be strong and empowering, something that represents me as a whole woman, a fearless woman,” she told Women’s Wear Daily.

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Dare Me packaged in, natch, a bold hot fuchsia bottle and jeweled cap, is $12.99 for a travel size and $28.00 for one ounce. Find it at  Walgreens, Target and Kohl’s.

Fergie, bottom right, at recent Manhattan party. (Getty Images)
Kimora Lee Simmons in Dare Me perfume ad, top left. (Handout Photo)