78 Main Street East Hampton, NY 631-527-3507

What: LullanestWhere: 78 Main St., East HamptonOpened: June

(Credit: Lullanest )

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Parents will go goo-goo for the curated merchandise mix in this serene 1,100 square foot baby shop. It includes Bugaboo strollers, and baby care creams and products from The Honest Company (owned by celeb mom Jessica Alba), along with Ergo Carriers, swim rompers and sunhats with UV protection, and even cool shades for wee onesbabiators.

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