Madonna reinvents herself as a megabrand
Photo credit: AP | For the premiere of "W.E." in London, Madonna wore a black Jean-Paul Gaultier velvet gown and a Dolce & Gabbana lace cape. (Jan. 11, 2012)
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Madonna as a megabrand
There's nothing quite like the experience of Madonna whispering in your ear.
So says Dari Marder, a Glen Cove resident and chief marketing officer of Iconix Brand Group. Marder is no stranger to celebrity -- she's worked with stars, from Britney Spears to Beyoncé to Sharon Stone. But in recent years, when Iconix developed the Material Girl line with Madonna and her daughter Lola, Marder found...
