7945 Jericho Tpke. Woodbury, NY 516-496-8171
Fashion and jewelry combust at this Long Island go-to. At the classic European-style, 4,000-square-foot store, "You're always in for a surprise," says co-president Lauren Kulchinsky. Every case "has a story to tell," and "features at least five pieces your mother always said you should have with a major twist." Take Kulchinsky's own not-so-classic strand of pearls - Baroque South Sea pearls that hang down to her waist. And speaking of pearls, Mayfair has a $1 million strand ("The largest strand on record," says Kulchinsky), which took 10 years to put together.
Among the store's breakout stars is Kristen Farrell, whose medieval-inspired romantic collection ($1,800 to $500,000) is a favorite of Bethenny Frankel (Farrell designed Frankel's famously reality-show-hyped engagement ring and wedding bands) and Gwyneth Paltrow. There's a bridal bar where big white diamonds are in vogue along with fancy pink varieties. Find Charriol cable jewelry with diamonds, starting at $290, great watches including Perrelet beloved by musicians and rock stars, and an astounding collection of opals - fire, jelly, water. "It's not only about what's happening in jewelry. That's changed, and fashion is equally important," says Kulchinsky, who attends Fashion Week in New York and Europe. "My clients feel like they hired a jewelry stylist when they come here."Hours: Tuesday-Friday: 11 a.m.-5:30 p.m.
Saturday: 10:30 a.m.-5 p.m.