To ensure the purity of their juices, smoothies, wraps, salads and entrees, the owners of True Food & Juice Co. use only organic ingredients. The juices are not made in a conventional juicer because the friction of that process creates heat. "Heat destroys nutrients," explained co-owner Michelle Walrath. "We use a machine that cold-presses the pulp to extract the juice. It's a very slow and tedious process."

But according to co-owner/ executive chef James Tchinnis, what really sets this new health-food cafe/juice bar apart is that "most people who get into the health-food business come from a health perspective; we come from a food perspective." Tchinnis, Walrath and their spouses are partners at the popular New American restaurants Swallow in Huntington and Swallow East in Montauk. (True's third partner, Fran Paniccia, is not involved with Swallow.)

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Having an experienced chef in the kitchen at True means that juices ($11) and smoothies are blended for taste as well as nutrient value. Salads ($9 to $11) are not raw free-for-alls: The Austin ($11) features dry-rubbed chicken with roast corn, avocado, grape tomatoes, red onion and cilantro-lime dressing; the Edo ($11) has sesame-crusted tuna, shiitakes, edamame, grapefruit, seaweed, soba noodles and sesame-miso dressing. Wraps, pita sandwiches and brown-rice bowls $10 to $13) evince a the same culinary integrity.

True Food & Juice takes over (and has spiffily renovated) the spacious Woodbury Junction shopping center digs that used to be Buenos Diaz Cafe and Wrap It Up Grill. It is open for takeout and eat in 7 a.m. to 8 p.m., seven days a week.

True Food & Juice Co.

108 Woodbury Rd., Woodbury, 516-224-4423