All those years as Carrie Bradshaw obviously paid off for Sarah Jessica Parker. She’s becoming a major mogul in the fashion biz--president and chief creative officer of Halston.

Parker isn’t playing around. She’ll have a stake in the company and a seat on the board. “I tend not to just endorse something,” she told Women’s Wear Daily. “I like feeling the stakes.”

Parker has traveled this road before. Her low-cost Bitten line bit the dust along with retailer Steve & Barry. At Halston, she’ll reportedly work on the Heritage collection, a secondary line that focuses on looks from the label’s iconic past.

She certainly has a head start on promoting the merch. Trailers for the upcoming film “Sex and the City 2” show Parker in a snappy white dress from the collection.

And, yes, she knows this may all seem a little strange. “I know I come to the company in a rather unorthodox way,” she told WWD. “But I’m not the first to be president of a company without the traditional background.”

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Sarah Jessica Parker on the set of "Sex and the City 2." (AP Photo, 2009)

>> PHOTOS: Sarah Jessica Parker in "Sex and the City 2"