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Long Island's Juicy Couture stores are 're-coutured'
So many Long Island girls have grown up wearing Juicy Couture, and the brand is determined to grow with them.
They're not ditching their track suits and the other fun, casual styles that made Juicy a hit in high schools everywhere when they first began, but they have introduced more sophistication-- think black coated jeans, lace dresses and fur coats-- and even updated velour.
"We've maintained that signature style but manifested it in different places," explains LeAnn Nealz, president and chief creative officer for Juicy Couture. "Our tops, sweaters, jeans and dresses now have that same ease of wearability that our track suit is famous for. The result is a collection that is updated, on trend and more refined than seasons past."
To go along with the brand's new direction, Juicy stores are getting "re-coutured", and among the made-over locations are the stores at the Americana Shops in Manhasset and Roosevelt Field mall in Garden City.
"It involves painting and new fixtures that showcase the merchandise better," says Deb Corsiglia, vice president of Juicy Couture stores. "It's fun, witty, fashionable-- it's all about showing who we are and where we're going at Juicy Couture."
Customers at both the Manhasset and Garden City stores will notice bright, white walls, goldtone brass fixtures including a big chandelier inside each entrance and custom-made royal blue rugs with red and gold detail. The Long Island stores are two of about 12 stores to be made over this year, Corsiglia says.
Merchandise is more accessible, including the jewelry, most of which is no longer enclosed behind glass.
"People get to pick it up and play with it," Corsiglia says. "People like to touch and try on, and we want to make it easy and comfortable for them. It's a more shopable store."
Bird by Juicy Couture, the brand's downtown-chic line that counts Manhattan style icon Olivia Palermo among its fans, has its own corner in the back of the Manhasset store, where fall and holiday pieces like shearling shrugs and pencil skirts are on display.
Dressing rooms are done in black, white and hot pink with vintage-inspired seating, and iconic black and white Los Angeles scenes hang on the walls.
Key pieces this fall and winter holiday season will be the brand's outerwear, including leopard print puffers and shearling bombers, dressed up jeans and the glitzy jewelry collection.
"Whether it's a picture on instagram, a fabric choice for a store interior, or piece of jewelry, we make all of our creative choices with the same thought process," Nealz says. "Is it bold, glamorous and fun? Is it Juicy?"