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rag & bone's 'fit room' helps find perfect jeans online
Finding the perfect pair of jeans requires putting each pair through a rigorous checklist that requires the right length, well-positioned pockets, flattering washes and — most importantly — the right fit.
rag & bone established the /JEAN Fit Room, a page that features their nine best-selling jeans in different washes and prints, to help customers dissect a pair of jeans and find their best pair. Customers can scroll through micro videos and photos that showcase the different styles and descriptions. Specifications are listed for each pair, down to the type of pockets and hem length.
“We thought The Fit Room would be a cool way to help customers determine which of our core styles work best for them,” explains rag & bone’s co-designer David Neville. “Seeing the girls in motion really helps illustrate the fit.”
The /JEAN Fit Room also offers styling suggestions and will be updated regularly with their best-selling jeans: capri, zipper capri, legging, skinny, high rise skinny, pencil leg, cigarette, boot and bell.