Donna Karan, Kelly Ripa and a host of celebrities will be out in force this weekend at Water Mill's 16th annual Super Saturday, a glitzy garage sale of sorts and arguably the summer's hottest charitable event in the Hamptons, benefiting the Ovarian Cancer Research Fund.
If you've never been, it's quite a scene. Tanned actors and Wall Street types jockey for space with fashionistas and bargain hunters at rows and rows of tables and tents, all brimming with significantly discounted gear from more than 200 designer brands.
Karan dreamed up the benefit in 1998 with her friend Liz Tilberis, the popular editor in chief of Harper's Bazaar, who died of the disease a year later.
This year's haul comes from Diane von Furstenberg, Ralph Lauren, Etro, Theory, Alice + Olivia and many others.
You'll also find psychics, manicures, games and carnival rides for kids -- or stroll into the Moroccanoil Oasis Express Spa & Styling Bar for a massage or up-do. Or both.
"The money raised here saves lives," Ripa (who has co-hosted the event for many years) once said. "And that's why your husband can't give you a hard time if you spend money here. Are you listening to me, husband?"
TICKETS Adults, $450 (regular), $650 (preview -- includes access to noon preview shopping hour and goody bag), $850 (VIP preview includes preview shopping hour, goody bag and access to VIP tent); kids 5-16, $150 (kids younger than 5 free).
CAN'T GO? YOU CAN STILL TAKE PART
If the ticket price -- starting at $450 for adults -- is a tad steep, or you can't endure the bumper-to-bumper ride on Route 27, there are other ways to take part in Super Saturday.
WATCH QVC's live telecast (Saturday at 2 p.m.) features QVC exclusives from fashion and beauty brands like Philosophy, Jai by John Hardy, Laura Geller and more. (Or check out qvc.com this week for pre-Saturday specials.)
PIN Join QVC's "Pin It Forward" Pinterest Campaign: For each #SuperSaturday repin, QVC will donate $1 to the Ovarian Cancer Research Fund (up to $10,000).
BID Various VIP experiences, celeb meet-ups and more are being auctioned off now through July 30 at charitybuzz.com/supersaturday.
INFO London Misher Public Relations, 212-759-2800, supersaturday16.kintera.org.