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For jeans makers, it's all about the rear pocket

Anyone who recalls disco-era designer jeans knows you could spot a pair of Gloria Vanderbilts across a dance floor. Or Calvins. Or (ooo, la la) Sassoon. Each brand's back pocket bore an unmistakable squiggle or swirl.

Not so today, when stitches skitter across derrières according to designers' moods. Some sew it old school, with distinctive symbols - True Religion's "U" stitch; Guess' classic...

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