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Grand Theft Auto IV's low-key rollout
There's no Burger King tie-in or special flavor of Mountain Dew. No commercial directed by Peter Jackson, or even an action figure.
The run-up to Grand Theft Auto IV has been considerably less ballyhooed than last year's over-the-top Halo 3 debut. Yet when GTA IV parks on store shelves today, the latest entry in the controversial video game franchise could be the most lucrative launch in...
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