Shoppers are seen outside The Oprah Store, a (Credit: AP Photo)

Shoppers are seen outside The Oprah Store, a hybrid souvenir shop and trendy boutique, in Chicago, Oct. 30, 2008. The store is across the street from Harpo Studios where "The Oprah Winfrey Show" is taped.

Oprah's store

Shoppers are seen outside The Oprah Store, a
(Credit: AP Photo)

Shoppers are seen outside The Oprah Store, a hybrid souvenir shop and trendy boutique, in Chicago, Oct. 30, 2008. The store is across the street from Harpo Studios where "The Oprah Winfrey Show" is taped.

Colorful water bottles are seen on display at
(Credit: AP Photo)

Colorful water bottles are seen on display at The Oprah Store, a hybrid souvenir shop and trendy boutique, in Chicago, Oct. 30, 2008. The store is across the street from Harpo Studios where "The Oprah Winfrey Show" is taped.

Pet items are seen on display at The
(Credit: AP Photo)

Pet items are seen on display at The Oprah Store, a hybrid souvenir shop and trendy boutique, in Chicago, Oct. 30, 2008. The store is across the street from Harpo Studios where "The Oprah Winfrey Show" is taped.

An unidentified shopper holds up a sweater at
(Credit: AP Photo)

An unidentified shopper holds up a sweater at The Oprah Store, a hybrid souvenir shop and trendy boutique, in Chicago, Oct. 30, 2008. The store is across the street from Harpo Studios where "The Oprah Winfrey Show" is taped.

A shopper checks out items at The Oprah
(Credit: AP Photo)

A shopper checks out items at The Oprah Store, a hybrid souvenir shop and trendy boutique, in Chicago, Oct. 30, 2008. The store is across the street from Harpo Studios where "The Oprah Winfrey Show" is taped.

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An unidentified shopper looks at an item of
(Credit: AP Photo)

An unidentified shopper looks at an item of clothing at The Oprah Store, a hybrid souvenir shop and trendy boutique, in Chicago, Oct. 30, 2008. The store is across the street from Harpo Studios where "The Oprah Winfrey Show" is taped.

Clothing is seen on display at The Oprah
(Credit: AP Photo)

Clothing is seen on display at The Oprah Store, a hybrid souvenir shop and trendy boutique, in Chicago, Oct. 30, 2008. The store is across the street from Harpo Studios where "The Oprah Winfrey Show" is taped.

Clothing is seen on racks at The Oprah
(Credit: AP Photo)

Clothing is seen on racks at The Oprah Store, a hybrid souvenir shop and trendy boutique, in Chicago, Oct. 30, 2008. The store is across the street from Harpo Studios where "The Oprah Winfrey Show" is taped.

Customers are really specific. They want something with
(Credit: AP Photo)

Customers are really specific. They want something with Oprah's signature or just the O. Among the choices, flip-flops and an iPod case.

The store does a brisk business in merchandise
(Credit: AP Photo)

The store does a brisk business in merchandise -- T-shirts and notecards -- adorned with Oprah's quotes, such as "Become More of Yourself" and "What You Do Today, Creates Every Tomorrow."

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Store manager Darcy Rogers said everything was selected
(Credit: Handout)

Store manager Darcy Rogers said everything was selected with Winfrey's style and taste in mind, including a large selection of African crafts, such as these beaded bowls made by Zulu wire weavers at oprahstore.oprah.com