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WorldofGood.com, an environmental eBay site
SITE WorldofGood.com
DESCRIPTION eBay site has social, environmental aim
TARGET AUDIENCE Consumers who want to align their social values with their shopping decisions
BOTTOM LINE With the millions of eBay users, the site might do some good.
Consumers may associate eBay Inc. more with vintage lunch boxes than laptop bags made from recycled plastic by women in New Delhi....
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