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At 4:30 a.m. at Smith Haven Mall, Vikki (Credit: Nina Ruggiero)

At 4:30 a.m. at Smith Haven Mall, Vikki Rella tells husband Andrew he can go home soon and get some sleep. His response? A big hug. #blackfriday #love #Newsday #exploreli http://instagr.am/p/SXgB8HsGhb/

Black Friday shopping on Instagram

Black Friday starts early this year, with deals beginning on the evening of Thanksgiving. Newsday reporters are out on Long Island looking for deals, so check back regularly for the latest deals as seen through Instagram, which enhances the color and tone of the photographs and can also allow for special effects, such as the appearance of a Polaroid photo or other vintage look.

Vikki tells Andrew he can go home soon
(Credit: Nina Ruggiero)

Vikki tells Andrew he can go home soon #blackfriday #love #Newsday #exploreli

New store @SmithHavenMall Garage- 40% off everything #LIdeals
(Credit: Nina Ruggiero)

New store @SmithHavenMall Garage- 40% off everything #LIdeals #blackfriday #newsday #exploreli

4:07 am... Tension's running high #BlackFriday #Newsday #exploreLI
(Credit: Nina Ruggiero)

4:07 am... Tension's running high #BlackFriday #Newsday #exploreLI

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Long line and angry security guard for H&M
(Credit: Nina Ruggiero)

Long line and angry security guard for H&M at Smith Haven Mall #blackfriday #Newsday #exploreLI

40% off entire store at Justice #LIdeals #blackfriday
(Credit: Nina Ruggiero)

40% off entire store at Justice #LIdeals #blackfriday #Newsday #exploreLI

60% off Tees @Gap #LIdeals #BlackFriday #Newsday #exploreLI
(Credit: Nina Ruggiero)

60% off Tees @Gap #LIdeals #BlackFriday #Newsday #exploreLI

Busy Smith Haven Mall #blackfriday #Newsday #exploreLI
(Credit: Nina Ruggiero)

Busy Smith Haven Mall #blackfriday #Newsday #exploreLI

Andrew is ready for anything as long as
(Credit: Nina Ruggiero)

Andrew is ready for anything as long as the snacks keep coming #blackfriday #Newsday #exploreLI

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$10 DVDs @Target #LIdeals #blackfriday #newsday #exploreli
(Credit: Nina Ruggiero)

$10 DVDs @Target #LIdeals #blackfriday #newsday #exploreli

Save $120 on this fake Christmas tree &
(Credit: Nina Ruggiero)

Save $120 on this fake Christmas tree & others @Target #LIdeals #BlackFriday #Newsday #exploreLI

4 am- noon get $10 gift card when
(Credit: Nina Ruggiero)

4 am- noon get $10 gift card when you spend $50 @target #LIdeals #BlackFriday #exploreLI #Newsday

Michael Kors handbags are hot items at Macy's
(Credit: Keiko Morris)

Michael Kors handbags are hot items at Macy's at Roosevelt Field, Garden City. (Nov. 23, 2012)

Sale... Save $0. What? #LIdeals #BlackFriday #Newsday #exploreLI
(Credit: Nina Ruggiero)

Sale... Save $0. What? #LIdeals #BlackFriday #Newsday #exploreLI

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$5 games, $1 stocking stuffers @ToysRUs #LIdeals #Newsday
(Credit: Nina Ruggiero)

$5 games, $1 stocking stuffers @ToysRUs #LIdeals #Newsday #exploreLI #BlackFriday

Andrew gets a walker for $12.49 @ToysRUs #LIdeals
(Credit: Nina Ruggiero)

Andrew gets a walker for $12.49 @ToysRUs #LIdeals #BlackFriday #Newsday #exploreLI

50% off Crayola, Hot Wheels & more @ToysRUs
(Credit: Nina Ruggiero)

50% off Crayola, Hot Wheels & more @ToysRUs #LIdeals #Newsday #exploreLI #BlackFriday

Vikki & husband Andrew already scored lots of
(Credit: Nina Ruggiero)

Vikki & husband Andrew already scored lots of deals @OldNavy #LIdeals #BlackFriday #Newsday #exploreLI

$25 peacoats, jeans @oldnavy #LIdeals #BlackFriday #Newsday #exploreLI
(Credit: Nina Ruggiero)

$25 peacoats, jeans @oldnavy #LIdeals #BlackFriday #Newsday #exploreLI

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$4 scarves, $8 thermals @oldnavy #LIdeals #Newsday #exploreLI
(Credit: Nina Ruggiero)

$4 scarves, $8 thermals @oldnavy #LIdeals #Newsday #exploreLI

Busy Smith Haven Mall at 3:31 a.m. on
(Credit: Nina Ruggiero)

Busy Smith Haven Mall at 3:31 a.m. on #blackfriday #Newsday #exploreLI http://instagr.am/p/SXYwEAMGvK/

Vikki Rella, left, and her husband, Andrew Rella,
(Credit: Nina Ruggiero)

Vikki Rella, left, and her husband, Andrew Rella, of Saint James, scoop up Black Friday deals at Old Navy in Lake Grove. (Nov. 23, 2012)

40% off entire store at Justice #LIdeals #blackfriday
(Credit: Nina Ruggiero)

40% off entire store at Justice #LIdeals #blackfriday #Newsday #exploreLI http://instagr.am/p/SXajgAsGvt/

Sale @ToysRUs... Save $0. What? #LIdeals #BlackFriday #Newsday
(Credit: Nina Ruggiero)

Sale @ToysRUs... Save $0. What? #LIdeals #BlackFriday #Newsday #exploreLI http://instagr.am/p/SXNFmksGpk/

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Save $120 on this fake Christmas tree &
(Credit: Nina Ruggiero)

Save $120 on this fake Christmas tree & others target #LIdeals #BlackFriday #Newsday #exploreLI http://instagr.am/p/SXTP94MGsl/

Long line and angry security guard for H&M
(Credit: Nina Ruggiero)

Long line and angry security guard for H&M at Smith Haven Mall #blackfriday #Newsday #exploreLI http://instagr.am/p/SXb-VhsGgT/

Scarves are on sale for $4 at Old
(Credit: Nina Ruggiero)

Scarves are on sale for $4 at Old Navy in Lake Grove for Black Friday. (Nov. 23, 2012)

Andrew Rella, left, and wife Vikki Rella have
(Credit: Nina Ruggiero)

Andrew Rella, left, and wife Vikki Rella have different priorities while Black Friday shopping in Toys R Us. (Nov. 23, 2012)

Andrew Rella says he's ready to keep shopping
(Credit: Nina Ruggiero)

Andrew Rella says he's ready to keep shopping as long as the snacks keep coming #blackfriday #Newsday #exploreLI http://instagr.am/p/SXXIggsGui/

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Line around the block @OldNavy in Lake Grove
(Credit: Nina Ruggiero)

Line around the block @OldNavy in Lake Grove #BlackFriday #Newsday #exploreLI #LIdeals

4:07 a.m. at the Disney store at Smith
(Credit: Nina Ruggiero)

4:07 a.m. at the Disney store at Smith Haven Mall and tension is running high for Vikki and Andrew Rella. #BlackFriday #Newsday #exploreLI http://instagr.am/p/SXc7mCsGgi/

New store Garage at Smith Haven Mall offers
(Credit: Nina Ruggiero)

New store Garage at Smith Haven Mall offers 40% off everything #LIdeals #blackfriday #newsday #exploreli http://instagr.am/p/SXeseaMGg8/

At 4:30 a.m. at Smith Haven Mall, Vikki
(Credit: Nina Ruggiero)

At 4:30 a.m. at Smith Haven Mall, Vikki Rella tells husband Andrew he can go home soon and get some sleep. His response? A big hug. #blackfriday #love #Newsday #exploreli http://instagr.am/p/SXgB8HsGhb/

Pick up a number, get a flatscreen TV
(Credit: Lisa Du)

Pick up a number, get a flatscreen TV with its own shopping cart. #newsday #LIdeals

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Would you buy one of these fuzzy throws
(Credit: Lisa Du)

Would you buy one of these fuzzy throws for $9.99 at Target? (Nov. 22, 2012)

The line to get flatscreen TVs at the
(Credit: Lisa Du)

The line to get flatscreen TVs at the Levittown Target. (Nov. 22, 2012)

Creative Black Friday sale signs at Target in
(Credit: Lisa Du)

Creative Black Friday sale signs at Target in Levittown. (Nov 22, 2012)

Black Friday shoppers line up outside the Massapequa
(Credit: Newsday / Lisa Du)

Black Friday shoppers line up outside the Massapequa Walmart. (Nov. 22, 2012)

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