Hempstead Town officials and Nassau Fire Chiefs Association board member Ray McGuire of Freeport are expected to join South Shore fire department officials at 2 p.m. Friday to announce the annual Long Island Clam Eating Contest Sunday at Peter's Clam Bar at 600 Long Beach Rd. in Island Park.

Contest funds raised will help local firehouses hurt by superstorm Sandy.

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On Sunday, world champion eater Takeru Kobayashi of Japan is expected to coach local firefighters in the clam-eating contest. Kobayashi is the former Nathan's hot dog eating champion and holds various eating world records. The current world record for clam eating is 26 dozen cherrystone clams in six minutes set at Peter's Clam Bar in 2010.

Firehouses from Island Park, Long Beach, Lakeview, Baldwin, Point Lookout, and East Rockaway are expected to send some of their best eaters to compete for cash prizes.

There will also be an open contest for the public with an entrance fee of $20, which will be donated to the winning firehouse. That contest will also have cash prizes.

Entrance fees for firefighters will be waived. Registration will be on the day of the event.