Some Nassau Community College students start as ambassadors for NICE Bus services next week, getting free transportation this semester in exchange for helping spread the word about the system.
Nassau Inter County Express has launched its "Brand Ambassador Program," which was developed to recruit frequent bus riders who attend the college to help pass along information about NICE to fellow students.
The ambassadors are to be in place starting next week. For their efforts, they will receive free bus rides, NICE officials said.
"Bus service is particularly meaningful to the student population in terms of convenience, cost and environmental impact," NICE chief executive Michael Setzer said in a statement. "Nationally, young people are embracing public transportation as an easy and economical way to get from one place to another."
The ambassadors will be identifiable by their NICE shirts and caps, and will be posted throughout the college's Garden City campus -- including at bus stops and the student union -- during the first several weeks of the semester, which began last week. They will provide fellow students with tips on using the bus system.
About 3,100 Nassau Community College students already travel to and from the campus by bus, NICE officials said. Students with school identification pay a reduced fare of $2.10 per trip.
"The NICE Bus Brand Ambassador Program is one of those nonstop examples of common sense, where students who are riders themselves will be able to give advice to fellow students on the various bus routes to the college that they can use," Kenneth Sanders, the school's officer in charge, said in a statement.