Newsday circulation falls, but LI home delivery up

The main Newsday building facing Pinelawn Road in

The main Newsday building facing Pinelawn Road in Melville. Photo Credit: Newsday File / Andreas C. Constantinou / 2007

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Like most newspapers across the country, Newsday's paid circulation declined for the six-month period that ended last month, according to the Audit Bureau of Circulation.

Weekday paid circulation fell to an average of 334,809 copies a day, 9.1 percent less than a year ago, Monday's report shows. Sunday paid circulation is 394,909, down 7.4 percent. Average circulation at U.S. newspapers on weekdays fell 8.7 percent during the past six months compared with the same period a year ago. Sunday circulation fell 6.5 percent.

The circulation numbers make Newsday the 13th largest newspaper in the nation. Two others - the San Jose Mercury News in California and The Philadelphia Inquirer - passed Newsday's circulation by including numbers for other papers their corporations own.

Newsday officials cited the fact that home delivery numbers on Long Island - prized by local advertisers - are up for the paper.

In an e-mail to employees, Publisher Terry Jimenez said home delivery in Nassau and Suffolk is up by 0.9 percent daily, compared with the year-ago six-month period, and by 1.3 percent on Sunday.

"That's important for us," Newsday spokeswoman Deidra Parrish Williams said. She also noted that 67 percent of Long Islanders read Newsday every week, a high percentage.

Circulation numbers now include numbers for paid electronic editions, and newspapers varied widely in that category. For The Wall Street Journal, which requires a subscription to view online content, more than 20 percent of its circulation came from the electronic edition, which fueled a slight increase in its nation-leading total circulation.

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In the New York metropolitan area, all newspapers other than the Journal reported circulation declines. The New York Times was down by 8.5 percent, the Daily News by 11.3 percent and New York Post by 5.9 percent.

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