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H&M has $78m...& needs you to spend it

H&M's Make A Difference campaign will use $78

H&M's Make A Difference campaign will use $78 million to tackle three major global issues, and the brand is asking employees and customers to vote--which three? (Credit: Handout)

What would YOU do with $78 million? That’s what H&M wants to know. The H&M Conscious Foundation, a charitable arm of the brand, just got a generous donation, and plans to use the money to address three serious global issues—but which?

They’ve narrowed it down to five—clean water, strengthening women, safeguarding natural resources, education and poverty reduction via self-empowerment.

You can learn more about each, and vote for your picks starting today and running through October 29 at