Shop Talk

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Triumph lingerie, shapewear opens first U.S. store at Walt Whitman Shops, Roosevelt Field to follow

The Walt Whitman Shops in Huntington Station welcomed the first U.S. location for Triumph lingerie on Thursday. Triumph started with six seamstresses in 1886 in W├╝rttemberg, Germany, and is now one of the largest lingerie manufacturers in the world. Videojournalist: Chuck Fadely (Aug. 15, 2013)

The Walt Whitman Shops in Huntington Station welcomed its latest addition Thursday-- the first U.S. store for Triumph lingerie.

The vintage, European vibe makes the spot that much sexier-- the company started with six seamstresses in a barn in Germany in 1886 and its heritage is reflected all over the store in black and white photos of lingerie-wearing beauties and displays of old-fashioned looks pulled from their archives.

The current selection of bras, panties, shapewear and nightwear is a modern twist on some of their classics, in soft tones, delicate fabrics and feminine silhouettes. Particularly of note is the ultra-flattering and surprisingly lightweight shapewear, made with Italian microfiber and a patented technology that focuses on the body's pressure points for optimal comfort. 

Not really a fancy undergarments type of lady? A selection of spacer cup bras for everyday wear mold expertly to the body, and the Amourette 300, a classic padded lace bra, has a fan following in Europe.

The staff puts a strong emphasis on its comfortable and accurate fitting process, and its dressing rooms (they call them "mirror rooms") are outfitted with the best quality mirrors, soft lighting and chic decor. A larger VIP room is reserved for brides-to-be, who can bring in their gowns to test how the lingerie will look underneath.

The average bra goes for $58 (they start at $38) and shapewear pieces range from $52 to $72, with full-body pieces hitting around $90. Triumph will follow its Walt Whitman opening with a second (larger) U.S. store at Roosevelt Field mall Sept. 22. E-commerce will be available to U.S. shoppers starting in November.