It's been called "invigorating," "dramatic" and "seductive." But only neophytes dare call it . . . merely . . . orange. No, the shade you'll be seeing lots of in coming months is tangerine, and not just any tangerine -- but "Tangerine Tango," a reddish-orange hue recently declared 2012's color of the year by Pantone, a leading color-forecasting firm based in Carlstadt, N.J.
Go for a double shot of citrus with Velvet Heart's collarless leather jacket in supple lambskin, $298, and Vince Camuto's leather sandal, $129.95; at Nordstrom and nordstrom.com.
Judith Leiber's minaudière in what they call hyacinth but it's so sweetly tangeriney, bejeweled in Austrian crystals; $1,995 at neimanmarcus.com.
FitFlop's nubuck sandal, $140, sits atop a cushiony, three-ply Microwobbleboard midsole; at select Nordstrom stores.
The folks at Joss & Main, a flash sale site, like Gilt Groupe, for members only (to join, just input your e-mail address) call this shade "mango," but it looks way more "Tangerine Tango-ish" to us, and it really pops on this leather Moroccan pouf, $129.95; available at jossandmain.com through Jan. 18.
Fruit for the feet -- Boden's satin plimsolls for women, $58, with canvas upper and leather toe cap; at bodenusa.com.
Men have zesty options in tangerine like straight-leg pants, $29.95, or this plastic hoodie, $49.95 (available in March); at H&M stores.
All polishes in the Nails Inc. line are named after streets in London, like their tangerine "Porchester Place," $9.50; at Sephora stores and sephora.com.
Get a jolt of this year's hottest shade with Pantone merchandise, like this mug; $25 at pantone.com (click on "Products" and scroll down to "Pantone Accessories").
Crate & Barrel goes juicy for Danish style with this slubby weave Parlour chair, $699 (there's also a matching ottoman); at CB2, Manhattan; or cb2.com.
On the runway: Tangerine was all over the spring collections, including this coat at Tommy Hilfiger.
Coral Sunset top, $70, works with an assortment of jewelry; at Chico's or chicos.com.
H&M's spring line offers tons of tangerine, like this woman's coat, $99, print skirt, $39.95, and must-have wedgie platform sandal, $69.95; at H&M stores.
Urban Decay's Super-Saturated High Gloss Lip Color, $19, in a tangerine tone they call "Punch Drunk," comes loaded with plant derivatives like Phytosterol, which promotes hydration of the delicate lip area; exclusively at Sephora stores and sephora.com.
Men can test out this year's popular shade with Stetson's leather boot, with wide square toe, $229.95; at UrbanWesternClothing.com.
Plus-size brands don't shy from tangerine this season -- stop in at the "plus-size web mall" OneStopPlus.com and you'll find Jessica London's Lightweight Leather Jacket, originally $249.99 and up, now $169.99 and up, with a dramatic layered lapel and figure-flattering empire seam; at onestopplus.com (search "Lightweight Leather Jacket") or call 800-400-4481.
Karen Kane takes a tangerine turn with this U-Neck striped tunic; $68, in rayon/spandex; at Nordstrom, Garden City.
L'Oréal Paris Colour Riche Nail -- a new nail color line from L'Oréal out this month -- comes in 42 shades, including Tangerine Crush; $9.99 at drug, food and mass market retailers and lorealparis.com.
Jay Godfrey juices up the spring line with a reddish-orange shade (called "Lollipop Red") for this Rota ruffle-neck dress, $375, in silk chiffon/silk CDC; available at jaygodfrey.com.