AFTEE's got Avicii. And it's cool.
AFTEE, or All For The East End, is an evolving organization formed last year to raise money for not-for-profit groups on the North Fork and in the Hamptons, explained music legend and Chic band founder Nile Rodgers Thursday. Avicii is a Swedish DJ who has become an international performing sensation.
Avicii, Rodgers announced, will be the big-name act at AFTEE's concert and dance party on Aug. 19, expected to draw 5,000 people to Martha Clara Vineyards in Riverhead. It will run from 5 to 10 p.m.
One thousand tickets, priced at $50, are reserved for East End residents. General-admission tickets are $149, and VIP tickets are $300 each. The $6,500 backstage tables for 10 already are sold out. AFTEE wants to raise $500,000 for local groups.
Rodgers -- who produced albums for everyone from David Bowie and Madonna to Sheena Easton and more recently distributed soundtracks from video games such as Halo and Resident Evil -- found himself talking to a roomful of East End politicians, bankers and executives from several charities. No one in the room was younger than 30, and Rodgers explained that Avicii, 22, sculpts electronic music and donated $1 million last year to Feeding America via a 27-stop tour.
"Before he comes here, he will be performing before 70,000 people on the other side of the world," Rodgers said.
Bridgehampton National Bank is the event's prime sponsor, donating $50,000 to AFTEE.
"This is the largest commitment we ever made to an organization. It's the right one," bank president Kevin O'Connor said.